Gamebookers Launches New Poker Room on the Microgaming Poker Network

Gamebookers (http://www.gamebookers.com), one of the world's largest betting sites today announced the launch of its new poker platform. The poker room is live on the Microgaming Poker Network.

With access to non-stop 24-hour action, daily tournaments and satellites to the best land-based tournaments around the world, Gamebookers players will now be able to hone their skills at the poker tables, while still taking advantage of Gamebookers' state-of-the-art online sportsbook.

"Poker is an exciting addition to the market-leading Gamebookers betting and gaming portfolio. Online gaming, for us, is no longer 'just' about having the best sports betting platform in the market," said Gamebookers CEO John O Malia. "We have to ensure that we are offering the best of all possible available services to our loyal customers, and poker is the product that our customers were clamouring for most loudly after we launched our massively successful casino platform."

Already boasting more than 240,000 users worldwide, Gamebookers expects to add significant player numbers through this latest addition, as the world's appetite for poker shows little sign of slowing down.

"By working with market leaders in the online poker industry, we know that our players are getting the highest quality product that they expect from Gamebookers," continued Malia.

"As a leading sportsbook, Gamebookers is used to offering the highest quality of service to its players," said Roger Raatgever, CEO of Microgaming. "The organization shares the same ideals as Microgaming -- to provide the most exciting, secure and robust experience for its customers. We have experienced considerable growth on our poker network over the past year and are delighted they have chosen to join the Microgaming Poker Network."

About Gamebookers

Gamebookers.com is an international betting group licensed in the UK, Austria and Antigua & Barbuda. Gamebookers is owned by Trident Gaming PLC. The group company has over 240,000 customers worldwide, handles over 30m bets per year and paid out in 2005 alone over EUR 167m to its customers. The Gamebookers family of betting websites represent a 'one stop shop' for bettors, covering a huge range of both fixed odds, live-betting, and P2P bets on every major sporting event combined with casino games and many unique content and entertainment features. Betting services are provided in 27 currencies and 12 languages -- including English, French, German, Spanish, Turkish, Italian, Romanian, Greek, Russian Polish, Hebrew and Swedish. All companies belonging to the Gamebookers betting group are wholly-owned subsidiaries of Gamebookers Group Ltd., London, which is in turn owned by Trident Gaming Plc, Isle of Man.

About Microgaming

Since Microgaming (http://www.microgaming.com ) developed the first true online casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages four new releases a month and an unmatched 'partnership' approach to working with operators, Microgaming can be found powering many of the world's most profitable online casino sites. Microgaming software also powers the world's leading poker network. With over 40 card rooms and one of the most aggressive tournament schedules on the web, Microgaming's poker network ensures players will always find an active table, as well as the hottest action.

As a founding member of eCOGRA, Microgaming is also at the forefront of an initiative focused on setting the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.

Press Release - 2006-06-16 02:50:58