New poker channel to launch

A new UK poker and casino lifestyle entertainment channel launches on Sky Channel 226 and global broadband tomorrow night.

Pokerzone TV is targeted at the growing audience of poker enthusiasts logging onto online poker rooms being advertised throughout the UK on television, magazines and outdoor.

Online rooms have shown themselves willing to pay high prices to advertise to the public in Britain - which is regarded as the game's second major growth market, following the US.

Every day in the UK an estimated £3.8m is spent in online card rooms alone.

Advancements in interactive television and a relaxation of Britain's gambling laws are helping to fuel the craze.

British poker personalities such as the Hendon Mob and Dave "The Devilfish" Ulliot are becoming household names both in the UK and abroad.

Jim Sibcy, managing director of Pokerzone, said: "Poker is becoming increasingly available across a spectrum of UK channels. But I can guarantee that Pokerzone will provide the most exciting and up-to-date coverage available."

http://www.mediaweek.co.uk - 2005-05-17 11:11:27