NLOP Introduces Free Poker Content Solution

Framingham, MA -- Apr 09, 2007 -- /prbuzz/ -- The National League of Poker (NLOP), a division of Power Play Development Corp (PWPY.pk), today announced the immediate availability of its Authorized Tour Stop (ATS) program. This program enables web publishers of any sizes to add free poker contests and promotions to their web site in a turnkey and totally outsourced fashion. The ATS program offers publishers a social gaming solution that will extend the stickiness of their site, enhance their brand and improve the depth of their customer relationships.

“The ATS is a next-generation affiliate program,” noted continued Michael Clebnik, COO of Power Play Development “Everyone wins. The consumer wins cash and prizes without making a wager, the referring site gets new content to drive and retain visitors, and or NLOP site gets exposure without spending huge marketing dollars. ” “We feel that empowering communities with social networking applications like our Poker platform is the best way to increase and maintain site visits and user sessions.”.

“We were really impressed with the NLOP program,”, said Jeff Thomas owner/operator of www.sportsbuffpub.com. Thomas, the current president of the Fantasy Sports Trade Association has already implemented the NLOP ATS into his site as a beta client. “The fantasy sports player and online poker player are a synergistic audience’” explained Thomas., “Iit was a natural extension to add free poker to our site and the NLOP ATS made that content addition seamless.” “We see the addition of free-to-play poker content and contests as a great site extension.”

“The ATS program increases the availability of free, legal poker throughout the US,”, exuded Roy A. Evans EVP of NLOP. “Online poker has already proven to be the Internet’s stickiest forms of content. We bring any web publisher the ability to add online poker promotions, extend their brand, drive more traffic, and offer their audience an opportunity to win hundreds of thousands of dollars in cash and prizes.”.

NLOP is the leading US-compliant poker site on the Internet. The recently enacted Unlawful Internet Gaming Enforcement Act created a radical paradigm shift in the ability for US citizens to play poker online. Many leading Poker sites have blocked any US-based access to their sites. NLOP, which officially launched in May 2006, already has over 80,000 registered players and offers professional-grade, free Poker with cash and prizes underwritten by sponsors and advertisers.

To learn more about the multiple programs that are offered visit www.nlop.com

About NLOP
NLOP is a wholly-owned division of Power Play Development (PWPY.PK), NLOP is fast becoming recognized as the leading web portal for casual poker game-play in the US. NLOP aims to bring fun, free and compelling game play to US-based poker enthusiasts while enabling brands, advertisers and sponsors to interact with this burgeoning demographic.

Press Release, www.nlop.com - 2007-04-10 09:21:54