WPT Enterprises Relaunches Worldpokertour.com Site and Store
LOS ANGELES, Nov. 7 /PRNewswire-FirstCall/ -- WPT Enterprises, Inc. (Nasdaq: WPTE - News), the creator of the WORLD POKER TOUR® (WPT), today unveiled its redesigned http://www.worldpokertour.com website and online store (http://store.worldpokertour.com). The WPT's growing fan base and poker players worldwide can now experience and purchase everything WPT-related with a couple of mouse clicks.
With its sharp new look, http://www.worldpokertour.com offers everything from upcoming TV schedules and satellite/live tournament information to complete tournament recaps and comprehensive WPT player career winnings. Fans can also expect to see exclusive professional poker player biographies of
Doyle Brunson,
Phil Hellmuth Jr.,
John Juanda, Jennifer Harmon,
Antonio Esfandiari,
Gus Hansen and many more.
"The re-launch of our appealing and user friendly worldpokertour.com site and store is only the first step in an aggressive overall internet strategy with more exciting new initiatives to be announced in the months to come," said Steve Lipscomb, CEO and founder of WPT Enterprises, Inc. "The internet is a key media for poker players worldwide and WPTE plans to leverage our brand and capture this market."
The new online store offers a wider range of products, with a new and improved process for ordering, fulfillment and customer service. Fans and poker players alike can purchase the
World Poker Tour on DVD, WPT Collector Chip Sets, WP
T Jewelry, WPT Video Games and much more. The WPT webstore is the best place for fans to find WPT branded products gathered together in one place!
"Today is a critical first step in the process of broadening our overall internet strategy," said David Wang, Vice President of WPT Enterprises' Internet Group. "Our internet goal is to bring together poker players worldwide by leveraging our brand and creating diverse offerings."
The WORLD POKER TOUR, which reinvented poker as a televised spectator sport, airs tournaments filmed at leading casinos from Paris to Las Vegas, and will begin the broadcast of its fourth season in March 2006. Airing every Wednesday night in the U.S. at 9 p.m. ET/PT on The Travel Channel, the WPT is the highest-rated series in the network's history. WORLD POKER TOUR is now seen in 120 countries and territories worldwide.
About WPT Enterprises, Inc.
WPT Enterprises, Inc. (Nasdaq: WPTE - News) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour®, a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and more than 100 markets globally. WPT Enterprises currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. For show information, tools for improving poker play, and other WPT news, fans may log on to http://www.worldpokertour.com. The company is also engaged in the sale of corporate sponsorships. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. Photos and media information can be found online at: http://www.worldpokertour.com.
(WPTEG)
The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by WPT Enterprises, Inc.) contains statements that are forward-looking, such as statements relating to the expansion of WPTE's brand licensing, the development of new television and film projects, the development of WPTE corporate sponsors and other business development activities, as well as statements regarding other capital spending, financing sources and the effects of competition. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of WPTE. These risks and uncertainties include, but are not limited to, WPTE's significant dependence on the Travel Channel as a source of revenue; the potential that our television programming will fail to maintain a sufficient audience; the risk that competitors with greater financial resources or marketplace presence might develop television programming that would directly compete with WPTE's television programming; the risk that WPTE may not be able to protect its entertainment concepts, current and future brands and other intellectual property rights; risks associated with future expansion into new or complementary businesses; the termination or impairment of WPTE's relationships with key licensing and strategic partners; and WPTE's dependence on its senior management team. For more information, review WPTE's filings with the Securities and Exchange Commission.
Press Release - 2005-11-08 02:14:31
